Planning an Amazing Campaign: the Four Phases of a Sierra Club Grassroots Organizing Campaign
Winning campaigns depend on four critical phases, first we need to engage the community in its desire to protect the place or quality of life that it values. Be as specific as possible:
- the local beach
- the air children breathe
- the nearest National Forest, etc.
- modify a general plan or zoning ordinance component
- defeat a proposed toxic waste incinerator
- pass a bond act to support mass transit
- defeat a member of City Council
- get a Corporation to clean up one of its factories
- block a bad bill when the state legislature Congress
- designate a new wilderness area
- achieve landfill diversion
- Convince a fleet owner to choose cleaner transportation
- win a lawsuit
- implement the recycling program at a local University
- choosing an appropriate meaningful and achievable conservation goal
- targeting the key decision makers, which are those who have the power to deliver as well as who can be reached through the creation of demand through accountability activities
- building good working relationships with all stakeholders: by professional and regular communication with target decision makers, by thanking supporters and being persistent with but also respectful of your opponents and putting considerable time and effort into the “persuadables”.
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