Meet The Future...If You Dare

  • Posted on 30 September 2011
  • By Elizabeth Saas

Fear not, gentle readers. For I have been to our future and it was just fine. What's our future like, I'm sure you're wondering. Who'd.have guessed our future was somebody else's past. In 1993, magic exists. Wizards at Adobe have just brought a marvel called Portable Document Format (PDF) into existance.

My quest? Bring this magical PDF back to our world so that with It, our society may advance and our readers can go paperless. Long story short, you send us your name, email and snail mail; we take you off the list of people receiving paper copies and email you a PDF of each issue.

What should we call this bold initative to leverage very old (But very wonderful!) technology of decades of yore?

Southerns Sierran 1.5.

Yeah. You heard me. Why 1.5? 1.5 Sends the message: 'We know we're not 2.0.' Incidentally, appended to that message could be the statement 'For the record, we're not exactly sure what Web 2.0 is but we take comfort in the belief that probably you guys don't either- Gizmodo and Mashalyle will not be racing to tweet this upgrade, we know. But, 1.5 is much more user-friendly than 1.0. Perhaps you know 1.0 by its nickname, 'You'll get a hardcopy paper or you'll get nothing at all! [Insert fiendish cackle here.]'

I realize a more elegant optout solution probably exists-- one usually does. Elegance is fabulous and one day, Southern Sierran will take advantage of a more sophisticated technology for delivering the paperless edition. I look forward to that day I can see the ads 'Southern Sierran, now with even more-Sierran, flow with even more paperlessness!'

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Southern Sierran
evolutions reader engagment:

We want to be of service to you, to provide information that inspires/stimulates/informs/ entertains. In the current economy, we know many stand to benefit from a series on jobs That was so easy. Bad economy? Help jobseeekers.

We don't want it to be that easy all the time. To serve you best, we need to get to know you. Next month; we launch Reader Polls. Come back here next month to find out how to participate in the 'Best of Angeles Chapter' poll. Vote for your friends, yourself, your favorite photo op. Best Outings Leader, Best Beach Hike, Best Out-of-State Outing, etc.

Categories will have two winners, one for L.A., one for O.C. Do you have an idea for a 'Best of' category'? Email it to Elizabeth.Saas@SierraClub.org with Best Of Poll in the subject line.

Be Better-looking:

This is L.A., after all. We hope you like the new black-and-white look. We think it's slimming, at least to the bottom line. But we're craving a makeover. in the months ahead, we will announce a design contest.

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